Our Founders

Who are Scott and Lin Higgins?

Co-founders of Veterans Advantage, Scott and Lin Higgins and their 3 children come from a long line of service members.

Scott and Lin both offer a unique perspective on military and veteran life, and contribute advice in their posts on our blog, The Service™. You can learn more about the life experiences that led Scott and Lin to found Veterans Advantage below.

scott higgins at the veterans day parade

Scott's Story

Co-founder of Veterans Advantage

Vietnam Veteran and Direct Descendent of the Militiaman Who Fired the First Shot of the Revolutionary War

Lin's Story

Co-founder of Veterans Advantage

Wife of Vietnam Veteran, Proud Daughter of a WWII Marine Corps Veteran, and Successful Businesswoman

Our Heritage

The History of Veterans Advantage

Before Veterans Advantage, there was no such thing as an exclusive discount for veterans

Featured Content

Veterans Advantage Awards HeroVet: Pat Tillman (in memoriam) Arizona Cardinals safety Pat Tillman shattered the illusion of the football player as a "warrior" and made it a reality when he announced his intention to join the United States Army 20 years ago, in May of 2002, putting his NFL career on hold.

Military & Veterans Life Veterans Advantage Continues to Recognize Medal of Honor Recipients I want to take a moment to recognize the Congressional Medal of Honor Recipients. This past week, our nation marked National Medal of Honor Day to remember those who have received our nation's highest military decoration. It is a reminder we must do our part to perpetuate the legacy of our nations’ greatest military heroes.

Military & Veterans Life The Heritage of Veterans Advantage: Part 1, Scott Higgins' History of Patriotism Veterans Advantage is the first program of its kind to deliver new service-related benefits to U.S. military veterans, active duty military, and National Guard & Reserve and their families. The program benefits are sponsored by top companies that

NYC Mayor Ed Koch, Veterans Advantage CEO Scott Higgins, and Donald Trump at a press conference

Military & Veterans Life Veterans Advantage Company Timeline Our beginnings and Veterans Advantage’s founder’s roots go back to 1967 and Scott Higgins's service in the Vietnam War. Since our formal launch in 2001, we’ve been growing with the support of our active duty, veterans, and their families, who join our mission to ensure that they, and generations of service members to come, get the respect, recognition, and rewards they deserve for service to our country.

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Did you know that your immediate family members are eligible for VetRewards Exclusive discounts?

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