Our Mission

Veterans Advantage Our Mission Scott Higgins

Our Mission

A Real Thank You®

What does this mean and why are we passionate about it?

We bring you and your family the respect, recognition, and rewards that you deserve for your service by advocating for A Real Thank You® with VetRewards Exclusives. 

We want you to have military discounts that can be trusted and are verified as real.

We advocate for you not only through creating our exclusive benefits, but also by fostering a supportive online Veterans Advantage Community, giving Awards for exceptional accomplishments after service, and sponsoring events that unite and strengthen our members. 

Together we can improve the lives of those who serve in a meaningful way that gives back today and every day.

Empowering you with deeper respect, recognition and rewards.



Your personal information will always be safe.

We respect your rights to privacy and will always protect your identity when you redeem our discounts. Our Secure Military I.D. means you don’t have to show sensitive documents to get a military discount when you redeem with your VetRewards Card.



Your sacrifices deserve to be honored.

We increase public recognition of those who have served and their families through the Veterans Advantage Community & Awards. Through our advocacy we promote and honor your contributions to protecting our freedoms.



You protect our country, we protect your wallet.

We create deeper discounts and benefits that extend A Real Thank You™ to America's Military, Veterans, and their families. Our exclusive savings are easy to redeem year-round, with no blackout dates, from leading travel providers and your favorite name-brand retailers.

We Can't Fulfill Our Social Mission Without You!

We rely on our members to better our partnerships and discounts through candid feedback, and to support our gifting programs and advocacy work that help military and veteran families in need. Want more information on how you can give back to the community?

How You Can Help

Do you and your family vacation without travel insurance?

Sign up for VetRewards today and you’ll be eligible for TravelProtection™.

Get VetRewards

Did you know that your immediate family members are eligible for VetRewards Exclusive discounts?

With VetRewards, you can add family members to your primary plan at 50% OFF every year.

Get VetRewards