Privacy Policy

Our Philosophy and Privacy Policy

Veterans Advantage respects your right to privacy and adheres to the highest standards in protecting your personal information. We strive to secure a level of trust and confidence that matches the code of honor and integrity with which our customers, who are military members and veterans, have served our country.

We ask that you make it a practice of reading privacy statements on all Web sites you use, even the sites of our partner companies, and especially in instances when you may have been attracted to sites that market offers of ‘free military benefits’ or ‘free’ services. A business may be able to provide so-called ‘free’ benefits or military discounts because they are data brokers and profit from the data they gather from their users. In some instances, the very act of using their site or a related company site may give them ‘explicit’ permission for your data to be sold to third parties. The funds they get from selling your personal data is what supporting giving you 'free' access to their offers.

Our funds to support our benefits program comes from our premium fee-based member services called VetRewards. The subscription revenue provides us the revenue and resources to advocate for and create new military benefits with our partner companies and publish them for you on our site with the highest levels of privacy protection. We never share, rent or sell your personal data to third parties. This is one important reason we are supporters of paid services online since your fees are delivering you a higher level of identity protection. We all need to remember, as Tim Cook of Apple Computer has said, that "when the product is free, you ARE the product". 

You can be assured of our commitment to protecting your personally identifiable information or PII. We have a fully opt in program and never buy data or lists from any other sources. We have 100% ownership and control of the use of our data, and it will not be sold, rented, or shared with outside parties, including our partners. It is never used for any other purpose than for our own membership administration. If you have any privacy questions that you feel we have not addressed below, please contact us online or call us toll-free at 1-866-VET-ASSIST (1-866-838-2774) 9 a.m.-9 p.m. ET, Monday - Friday to speak with live VIP Member Support at Veterans Advantage.

1. The Information We Gather and How We Gather It

All personal information is kept strictly confidential; we do not sell, rent or share your personal identifiable information ("PII") or personal data with Veterans Advantage partners or any other party. We only share your two unique de-identifiers-- Member ID and Travel Code--so our partners may check your member eligiblity for their offers. Our Web servers gather member IP addresses both to help diagnose service problems and for systems administration. IP addresses are also sometimes used to gather broad demographic data.

We use a standard Internet technology called "cookies" to store and track visitor information. A cookie is a small text file that is automatically stored on your computer for future retrieval. Cookies allow us to personalize your user experience and facilitate the login for you as a registered member or subscriber.

To process your member enrollment, we ask you for common information, including your name and valid e-mail address to deliver instructions on access to member benefits. We require a mailing address to ship the member Welcome Kit to ensure delivery of your VetRewards Card and printed Benefits Directory, and specific information related to the military service of the qualifying veteran, active duty service member, current or former guard or reservist, or family member, such as branch of service which is needed to print on your identification card.

To enroll, we may request certain personal information in verifying your enrollment. You are required to affirm by affidavit you or your family member's military credentials in your application and sign with your electronic signature. Your electronic signature is legally binding in every state under the Uniform Electronic Transaction Act (UETA) and the 2000 Electronic Signatures in Global and National Commerce Act.

Veterans Advantage provides services that can be used for financial gain.There are severe criminal penalties for fraudulent use of our services under Federal Statutes of the U.S. Penal Code. If we find evidence of misrepresentation or abuse, we will inform the appropriate authorities.

2. How We Use and Disclose Your Information

We count the number of unique visitors to the site and measure traffic patterns on our site, We may publically disclose these aggregate statistics about our site traffic patterns, and related site information. This data reflects site usage patterns gathered during millions of visits to our Web site each year but does not contain PII about any one individual member.

We request the minimum amount of personal information to verify your eligibility for our services, and it is used solely for the stated member purposes. We do not require highly sensitive PII such as your social security number, or records that may contain highly sensitive PII. In the event that this is the only way to authenticate your eligibility, we ask that you redact any sensitive information before forwarding your record. Your record will be immediately destroyed after it is used solely for this purpose of verifying eligibility.

We do not sell, rent, or share personal information about you with third parties or our partners, except to our vendors to fulfill products and services you have requested from us that are produced in contracts with these vendors (such as our vendor who produces your VetRewads Card ID) or when we have your explicit permission. Our vendors operate under our contracts which include confidentiality agreements that do not grant them independent rights to use, sell, rent or otherwise share personal information, except in circumstances when we have been given explicit permission from you to expressly do so with any such vendor.

We may enter into marketing agreements with partner companies for program benefits. We evaluate such partners to identify products and services and create benefits that serve the needs of our members. We do not share your personal information with our partner companies, only your Member ID or Travel Code to verify your eligibility for their offers. We cannot and do not, however, make any representations about the privacy practices and policies of these partner companies.

If you choose to share your personal information with a partner company or become their customer, their privacy policy will dictate the use of the personal information you have provided them. While the information you enter on our Web site is kept confidential, these companies are under no obligation to adhere to our Privacy Policy or provide the same level of privacy for their customers as we do.

Make sure you read the company's privacy policy to understand how your information will be used and under what circumstances you are giving them your explicit consent, which is possible to give simply through your actions, such as the use of their website or by making a purchase, to ensure your personal information will not be sold, rented or otherwise shared with others.

3.  How Do You Opt In or Opt Out or Deactivate Your Account?

You agree to opt-in to Veterans Advantage e-mail updates when you enroll and, by doing so, agree to our terms and conditions of use, or register to use the Web site. In our communications, we may email or mail you notifications about important changes to our Web site, new benefits, and special offers.

You have the option to opt out of receiving these updates. This opt-out messaging will appear at the bottom of the e-mail sent to you. You cannot opt-out of member communications regarding your account administration status or billing.

You have a right to request that we delete your account and any personal information under certain circumstances, subject to a number of exceptions. You can submit your account deletion request by emailing [email protected]. To delete personal information we will need to verify your identity to the degree of certainty required by law. We will verify your request by matching information we request or you provide with your request to information we have collected previously or by using our verification service. Please visit our Help Center for additional information.

4. How Do You Change Your Information Profile?

In order to ensure that the information we maintain is accurate and up-to-date, Veterans Advantage gives members the option to change or modify any information you previously provided. To do this, log in to My ACCOUNT on and go to the "Manage Subscription" page.

5. Violation of Law, Rule, or Regulation

The conditions enumerated above will not apply in the event that you engage in certain improper or illegal conduct. Specifically, we shall have the right to use or release to third parties the PII of users who use this or any other site on the Internet for any fraudulent purpose, or who otherwise violate any law, rule, or regulation, or who engage in conduct which Veterans Advantage deems improper/or illegal, on the advice of counsel.

6. How Do We Protect Children Who Visit Our Site?

We will not collect PII from children (e.g., under the age of 13). We take reasonable measures to inform children NOT to submit such information to our site or in response to advertisements on our site. If a child has managed to provide us with such information, the child's parent or legal guardian should contact us to request this information be deleted.

7. Security for Online Purchases and Transmission of Information

We utilize the latest encryption/security software to safeguard the confidentiality of personal information required in our online forms to verify service and process orders. This software serves to provide a degree of protection against unauthorized access or disclosure, as well as accidental loss, alteration, or destruction. Our online transactions and account pages use special cryptographic secure SSL (Secure Sockets Layer), an Internet security protocol used by Internet browsers and Web servers to transmit sensitive information. The server receiving the data uses special "keys" to decode it. You can make sure you are on an SSL page on our site by checking the URL. An "s" to show secure sites is at the beginning of the address and should be https//:. Also, you should notice a small lock icon next to the word "Secure" before the URL in the status bar. Please use the most recent, up to date version of your Internet browser. Using the most recent browser ensures that the data is protected using the latest encryption technology.

Like most websites, email communications to, from and through our website are not strictly confidential, and your communications may be read or intercepted by others without our permission. However, we are not responsible for any breach of security or for the actions of these parties or personal information you provide by email. For all billing issues or concerns about your order, we request you contact us online or call us at 1-866-VET-ASSIST (1-866-838-2774) 9 a.m.-9 p.m. ET, Monday - Friday. After you have placed an order online or by phone, always check your e-mail. We always send you a confirmation e-mail or other communications about your order.

8. Consent

Our partners provide preferred pricing in exchange for having their products and services marketed to Veterans Advantage members. We may provide space online to our partners and links to other Web sites. These are not advertisements, but you may end up visiting those sites and giving them personal information. Once you do that, you are on your own. Veterans Advantage is not responsible for the content or the privacy policies of these outside Web sites, nor are we responsible for the security of information users may choose to provide these other sites.

No data transmission over the Internet, unfortunately, can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Our policy does not extend to anything that is inherent in the operation of the Internet, and therefore beyond our control, and is not to be applied in any manner contrary to applicable law or governmental regulation.

Please note that if Veterans Advantage and any lines of its business are sold or disposed of as a going concern, whether, by merger, sale of assets or otherwise, the relevant customer database could, in whole or in part, be sold as part of that transaction with the current Privacy Policy. We also may have to release PII when it is necessary to comply with judicial or other government subpoenas, warrants or orders.

By using Veterans Advantage, you consent to our collection and use of information in the manner described and explained above in our Privacy Policy. We may modify parts of this Privacy Policy from time to time; the current policy will reflect whatever changes have been made.

9. How to Contact Us Regarding Your Privacy

If you have any questions or comments about this privacy policy, the practices of this site, or your dealings with us, please contact us online or call us toll-free at 1-866-VET-ASSIST (1-866-838-2774) 9 a.m.-9 p.m. ET, Monday - Friday to speak with a live representative on our Veterans Advantage team.


From Our Member Community

Join Our Community.

Yes, Get Me Started

Do you and your family vacation without travel insurance?

Sign up for VetRewards today and you’ll be eligible for TravelProtection™ at only $20 for a full year of coverage.

Get VetRewards

Did you know that your immediate family members are eligible for VetRewards Exclusive discounts?

With VetRewards, you can add family members to your primary plan at 50% OFF every year.

Get VetRewards