Our Heritage

What's our story?

scott trump and koch

In response to a lack of respect for our veterans after Vietnam, Scott began to dedicate his time to helping his fellow veterans. HIs work to build the New York Vietnam Veterans Memorial inspired Scott and Lin to create Veterans Advantage as a way to thank you every day.

The first national military discounts in America began when Veterans Advantage forged an exclusive discount with Amtrak, our national passenger railroad, and launched the VetRewards Card on Presidents Day, 2001. Their first member signed up from a nuclear submarine stationed in the Pacific, at 2:30AM.

Featured Content

New York Vietnam Veterans Wall Military & Veterans Life The Heritage of Veterans Advantage: Part 3, Building The New York Vietnam Veterans Memorial Shortly after Scott Higgin's return from Vietnam, New York City Mayor Edward I. Koch, (a WWII veteran) asked him to volunteer to lead a Mayor’s Task Force on New York Vietnam Veterans. The Mayor's objective for the Task Force was to recommend to City Hall what could be done to right what the Mayor believed to be a terrible wrong—the failure to recognize and honor the men and women, in this case, the New Yorkers, who had served and sacrificed in the Vietnam War.
Explore More

The Events that Shaped Veterans Advantage, PBC

For a complete history of Veterans Advantage, you can explore our Company Timeline for information on all of the events that have shaped us to become the Public Benefit Corporation we are today. 

See Our Timeline