Why is WeSalute a PBC?

WeSalute (founded as Veterans Advantage PBC) team

As a Registered Public Benefit Corporation (PBC), WeSalute (founded as Veterans Advantage) is recognized for its socially responsible mission. We are proud to be acknowledged for the work we do to honor military, veterans, and their families through financial empowerment, community support and education.

For over 25 years, with the help of our Board of Advisors, WeSalute has dedicated itself to enhancing the lifestyles of the military community. We stand by those who serve and their family members, with offers, support and advocacy, from enlistment to the day they decide to re-enter civilian life, build a family and eventually retire.

From Our Member Community

Retired Army Maj. Larry Moores addresses the audience at the Silver Star Ceremony.

Military & Veterans Life

Cover Story: “Black Hawk Down” Comes Back into Perspective Over 30 Years Later

In the storied annals of military history, there are tales that transcend time, serving as reminders of the indomitable spirit and unwavering courage of those who wear the uniform. One such narrative unfolded in the streets of Mogadishu, Somalia, where Retired U.S. Army Maj. Larry Moores etched his name into the annals of valor, culminating in a long-overdue recognition with the Silver Star Medal.

Scott

Discounts & Benefits

Scott’s View: Recognizing 20 Years of Exclusive Savings With Greyhound

Today, we recognize the past and future of our focus on travel exclusives. First, this year marks the 20th anniversary of our partnership with Greyhound, one of our longest serving partners providing A Real Thank You® for your service to our members.

founder

Military & Veterans Life

Cover Story: How & Why WeSalute Was Founded 25 Years Ago

WeSalute founders Scott and Lin Higgins have spent a lifetime in the military community, from Scott’s combat service in Vietnam and the service of Lin’s father in WWII, to serving families and veterans through the creation of memorials and parades as part of charitable and government initiatives. It was this lifetime of service that led them to establish WeSalute, originally founded as Veterans Advantage, and to continue giving back.

Scott Higgins

Military & Veterans News

Scott’s View: April is the Month of the Military Child, and WeSalute Honors Them, Too

In April, we recognize the resilience, sacrifices, and incredible spirit of the children in our military families. The Month of the Military Child is a time to appreciate the strength and adaptability of military children in the face of unique challenges.

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