Military & Veterans Life

Scott's View: TopVet Salute - Snap-on CEO Nicholas Pinchuk

In this internet and email age, thank goodness there are those who still value the art of the physical "thank you" note. I was delighted to receive an extremely well-written one in my mailbox from this week’s TopVet Nicholas Pinchuk, CEO of Snap-on (NYSE: SNA).

A fellow Vietnam Veteran, Pinchuk warmly welcomed us to his offices in Wisconsin last month. We exchanged stories about our service and the many ways military service contributes to success in Corporate America. Former 1st Lieutenant Pinchuk is a shining example of success and achievement in American business.

As he told us in an exclusive TopVet interview:

"In Vietnam, you learned the lesson of being confident and collected under pressure. And what you saw more graphically than in any other situation is that in such a pressure environment, your team can get rattled, but they look to you, as their leader, for stability. …They will take their cues from you. They will be confident or concerned, depending on how you react to the situation."


In Vietnam, Pinchuk led with confidence and by example. Today, under his leadership, Snap-on greatly values these traits in their business. Check out “Snap-on salutes our Veterans," a special video profiling a career Navy Veteran-turned successful Snap-on franchisee. Here are the lessons learned from military service successfully playing out in the civilian world of work. Snap-on is a proud supporter of the Wounded Warrior Project, an important partner of Veterans Advantage, too.

So, here's to Nicholas Pinchuk! We honor him for his service and salute him for his achievements and continued leadership in business.


Nicholas Pinchuk and Scott Higgins
Snap-on CEO Nicholas Pinchuk receives his TopVet Award
from Veterans Advantage Founder Scott Higgins (l. to r.)

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Cover Story: How & Why WeSalute Was Founded 25 Years Ago

WeSalute founders Scott and Lin Higgins have spent a lifetime in the military community, from Scott’s combat service in Vietnam and the service of Lin’s father in WWII, to serving families and veterans through the creation of memorials and parades as part of charitable and government initiatives. It was this lifetime of service that led them to establish WeSalute, originally founded as Veterans Advantage, and to continue giving back.

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