Veterans Advantage to Honor Members with a Special Offer from The New York Times

The New York Times & Veterans Advantage

VetRewards cardholders will receive 50% off a New York Times subscription for one year.

Veterans Advantage and The New York Times have come together to honor U.S. military veterans, active duty military, National Guard, Reserve members and their families with an offer for 50% off a New York Times digital or home delivery subscription for one year. Available to all Veterans Advantage VetRewards Members, this discount symbolizes The Times’s dedication to recognizing and rewarding the service of America’s armed forces.

"The New York Times has a long legacy of covering the military and veterans. We’re thrilled to have the opportunity to offer Veterans Advantage members unlimited access to Times journalism at this special rate,” said Hannah Yang, head of consumer revenue, The New York Times.

​The new collaboration will be celebrated with an ad in The New York Times, and ​as well as via a special page on The offer can be accessed by VetRewards members on the Veterans Advantage site at

“We are happy to bring our members this new deal from The New York Times, one of the oldest and most trusted publications in the United States,” said Scott Higgins, Vietnam Veteran, and Co-founder and CEO of Veterans Advantage. “We love reading profiles of our military leaders and coverage of veterans advocacy issues in the The New York Times, and we know our members will, too!”

About Veterans Advantage:

Veterans Advantage, PBC, is a military marketing, media, and technology company, co-founded in 2000 by Scott Higgins, a Vietnam War Veteran, and Lin Higgins, the proud daughter of a U.S. Marine. The Veterans Advantage team is passionate about their socially-responsible mission of creating new, exclusive discounts for military, veterans, and their families, and works with their partner coalition of travel industry leaders, retailers, and service providers to offer A Real Thank You™ to the men and women who have given so much to protect our freedoms.

Learn more at, browse our Press Kit, or contact us at [email protected] with questions or to request an interview with our founders, Scott and Lin Higgins.

About The New York Times Company:

The New York Times Company is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The New York Times Company includes The New York Times, and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesComm.


For New York Times:
Angela He
[email protected]

For Veterans Advantage:
Roy Asfar
[email protected]

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