CoverStory
Exclusive Magazine Discounts for the U.S. Military, Veterans and Their Families

Leading Time Inc Titles, Time, People, Entertainment Weekly, Sports Illustrated, and others in a Special Savings Partnership: Up to 89% Off

January 23, 2008

Veterans Advantage, www.veteransadvantage.com, the leading nationwide membership benefit program for U.S. Active Duty military, Veterans, National Guard, Reserve and their families, announced exclusive savings on leading magazines for all its members nationwide.

The special discount can go as high as 89%, and includes some of the most popular publications across America, including Time Inc. favorites Time, People, Entertainment Weekly and Sports Illustrated.

"Veterans Advantage takes great pride in our portfolio of unique benefits from quality partners across America," said H. Scott Higgins, president and founder of Veterans Advantage, and a Vietnam Veteran. "Our new magazine benefits brings the crème of the crop of news journalism for our members for only pennies an issue, savings that cannot be found anywhere else on the Internet."

The partnership initially started as a special holiday savings offer for Veterans Advantage members, but has been extended due to the overwhelmingly positive response from Veterans Advantage members across the country.

"Our partnership with Veterans Advantage is a home run," said Michael Borchetta, CEO of M2 Media Group, a distributor of magazines for Time Inc. "Over the years in our ongoing work together, we shared a commitment to include special magazine offers for VA Card members. But this new savings program ensures the best-read magazines in America are also read by the best this nation has to offer—those who served."

Time Warner’s Time Inc. division is the largest magazine publisher in the U.S. Each month, one of every two Americans reads a Time Inc. magazine. The company also is widely recognized among industry peers each year, most recently winning nine 2007 Folio Awards for its news, home, consumer finance and health & fitness magazine coverage.

"My family doesn’t go a week without reading at least one of these magazines. I encourage all our members to lock in this special offer that cannot be found anywhere else," added Higgins.

ABOUT VETERANS ADVANTAGE

Veterans Advantage is the leading nationwide card membership program delivering new recognition and rewards for U.S. Military Veterans, Active Duty Military, Retired Military, Active and Retired National Guard & Reservists, and their family members. The card membership program provides special offers and money-saving benefits as a thank you for service to the country. All who qualify are encouraged to try a 30-day free trial at www.veteransadvantage.com.

Patriotic Americans can also join the company’s program open to general public, the U.S. Patriot Card, as an opportunity to save and show support of our U.S. Troops. For every U.S. Patriot card purchased, the company will match that purchase by pledging a Veterans Advantage card to troops returning from service overseas. A free trial is also available at www.uspatriotcard.com.

ABOUT M2 MEDIA

M2 Media Group is a leading magazine subscription agency specializing in online marketing channels. It provides subscription acquisition programs and circulation management services to the magazine publishing industry and affinity marketing programs to blue chip Internet-based businesses, including eHarmony, VistaPrint, and Buy.com. It operates several online entities including Blue Dolphin Magazines (www.bluedolphin.com)–America’s Magazine Superstore®, MyPrice Magazines (www.mypricemagazines.com)–an exclusive Name Your Own Price® magazine service, and Mercury Magazines (www.mercurymagazines.com)–the leading provider of free business publications.

Contact:
Roy Asfar, Vice President/Marketing
Veterans Advantage
203 422-2526 extension 21

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