Benefit Partner News: Switch Into Spring With The New Inspiron R Series From Dell

• New Inspiron™ R line expands Dell’s leading-edge portfolio of products with 2nd Generation Intel^® Core™ processors
• Inspiron R is fun, stylish and fast featuring the latest technology, a superior entertainment experience, impressive battery life and a new interchangeable lid option
• Just pop.click.switch: New SWITCH by Design Studio lids allow for a new look at any moment

The new Inspiron R series joins Dell’s expansive collection of laptops and desktops equipped with the latest Intel processors and are fun, stylish and lightning quick. Available today at Dell.com, the new Inspiron R 14-, 15- and 17-inch laptops deliver incredible mobile entertainment, high-definition displays and outstanding battery life, but that’s just the beginning.

The perfect combination of brains and beauty - the latest addition to the Inspiron family also introduces an innovative new design twist: new SWITCH by Design Studio interchangeable lids that switch the look of Inspiron R laptops with just a pop and a click. The SWITCH by Design Studio collection includes 25 new eye-popping lids sporting vibrant colors and unique designs. Start the day with a Peacock Blue lid, and switch it out for a design-inspired look at night.

But the Inspiron R shouldn’t be judged by its cover(s) alone. Packing the latest 2nd generation Intel Core technology, the Inspiron R laptops benefit from sleek form factors, up to 13 hours of battery life on the Inspiron 15R with the optional 9-cell battery and incorporate the latest USB 3.0 technology to make transferring photos, videos, music and other graphics-rich files faster than ever.

Performance? Check! What about the lids? Carefully selected from Dell Design Studio’s curated collections, the contemporary art and graphic designs available from SWITCH by Design Studio offer exclusive selections from outstanding independent artists, designers and partners including OPI and Threadless and charitable partners, Susan G. Komen for the Cure and (PRODUCT)REDTM, where a portion of proceeds benefit each organization, respectively. And new with SWITCH by Design Studio, available today, are four Eastern-inspired designs from the India collection.

“Our Inspiron R models equipped with 2nd gen Intel Core processors deliver the ultimate in entertainment and mobility and because customers value both performance and style, the eye-catching lids are designed to suit your mood or style at any given moment,” said Sam Burd, vice president Dell’s Consumer & SMB Product Group. “With the Inspiron-R series, we’re living up to our heritage of delivering the performance you need to do more, and with SWITCH by Design Studio, you can look good while doing it,” Burd added.

Inspiron R: The Dell Difference
With a range of entertainment, storage, productivity and show-stopping design options available on the Inspiron R, Dell makes it easy for people to go online and choose the perfect Inspiron R laptop with confidence, knowing it will be a smart investment that will deliver the ideal technology-by-design for them.

Inspiron R: Key Features

• 2nd generation Intel Core i3, i5 and i7 processor options and up to 8GB of memory
• Weight starting at 4.94 lbs for the Inspiron 14R
• 6-cell battery included with 9-cell battery options
• SRS Premium Audio and high-definition video performance
• Intel Wireless Display technology for wireless projection of full 1080p video and 5.1 surround sound to your home theater for a breath-taking movie-viewing experience
• Support for Blu-ray 3D movie playback when equipped with the optional Blu-ray drive and connected to your 3D TV (HDMI 1.4 required)
• Integrated Dell Stage software, providing one-click access to photos, music, videos, social-networking sites, e-books and more
• HD capable webcam
• Chiclet™-style keyboard
• Genuine Windows® 7 Home Premium with option for Professional
• Optional SWITCH by Design Studio lids featuring the new India Collection and designs from OPI, Threadless.com, Susan G. Komen for the Cure, (Product)REDTM and various artists

Inspiron R
The new Inspiron R models are available today in the U.S. on Dell.com and will be available through Dell’s U.S. retail partners in the coming months.

• Inspiron 14R (SWITCH by Design Studio model with black lid): Starts at $579.99
• Inspiron 15R (SWITCH by Design Studio model with black lid): Starts at $529.99
• Inspiron 17R (SWITCH by Design Studio model with black lid): Starts at $579.99
• SWITCH by Design Studio lids: Start at $39.99

Pop. Click. Switch. New Dell Inspiron R Series w/interchangeable lids lets you change your look at any moment.

Design Studio:
Design Studio is an interactive gallery of original contemporary artwork commissioned exclusively for Dell.com that gives individuals more than 200 options to turn their laptop into a work of art. The easy-to-use and intuitive Design Studio was introduced in December 2008 and quickly gained popularity. Featured artists include: Tristan Eaton, Siobhan Gunning, Bruce Maur, Mike Ming, Guillaume Wolfe, Jason Bacon, Brittany Waldner and Derek Welch, among many others. Also included in the design options is artwork for (PRODUCT)REDTM, which contributes to The Global Fund to help eliminate AIDS in Africa and Susan G. Komen for the Cure which contributes to the fight against breast cancer.

Design Studio also represents a new way to shop for a personal computer and tailor it to reflect personal style. With Design Studio, online shoppers virtually walk through a gallery of portraits where they can select to apply a design, change viewing angles, zoom in on details and read a short bio that explains the artist’s work.

About Dell:
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.