A&E and the History Channel Support the Troops with 20% Shopping Discounts

Greenwich, CT,
September 18, 2007

A&E Television Networks announced that it will be extending a special 20% Veterans and military shopping discount at its A&E and The History Channel Web sites, via an exclusive partnership with Veterans Advantage (www.veteransadvantage.com), the leading nationwide membership benefit program for U.S. Active Duty military, Veterans, National Guard and Reserve and their families.

Sales of best-selling history, biography and political video titles will now be sold to VA Card members through this special reciprocal marketing partnership.

As part of the partnership AETN will also be promoting the Veterans Advantage program to its Web site customers.

"A&E and The History Channel stand as the definitive entertainment source that matches the interests of our members. Along with our military past, VA Card members are fascinated by the path of history, politics and cultures," said H. Scott Higgins, president and founder of Veterans Advantage, and a Vietnam Veteran.

"Our partnership with Veterans Advantage not only makes business sense, because of our demographic fit, but it’s the right thing to do," said Corry Devin, E-Commerce Marketing Manager for A&E Television Networks. "We have our nation’s military to thank for so many of the freedoms that we enjoy each day, especially a free press."

Veterans Advantage members can search an extensive collection of arts & entertainment programming as well as a rich U.S. History database to enjoy great educational videos from all major wars & conflicts. Veterans Advantage members can search from history’s most legendary battlefields to the aerial dogfights that fascinate historians and enthusiasts alike. The History Channel store, for instance, has developed an extensive collection of war DVDs that range from The Civil War, Vietnam War, Iraq War, World War I, World War II and more.

"I encourage any of our viewers and online customers who have served our country to go online and learn more about Veterans Advantage" added Corry Devin of AETN.

ABOUT VETERANS ADVANTAGE
Veterans Advantage is the largest nationwide card membership program delivering new recognition and rewards for U.S. Military Veterans, Active Duty Military, Retired Military, Active and Retired National Guard & Reservists, and their family members. The card membership program provides special offers and money-saving benefits as a thank you for service to the country. All who qualify are encouraged to try out a 30-day free trial at www.veteransadvantage.com.

Patriotic Americans can also join the company’s newly launched companion program open to all, the US Patriot Card. A free trial is also available at www.uspatriotcard.com.

ABOUT A&E TELEVISION NETWORK
A&E Television Networks (AETN) a joint venture of The Hearst Corporation, ABC, Inc. and NBC Universal, is an award-winning, international media company offering consumers a diverse communications environment ranging from television programming, to home videos/DVDs and music CDs, to Web sites, as well as supporting nationwide educational initiatives. AETN is comprised of A&E Network®, The History Channel®, History International™, The Biography Channel®, The History Channel en español™, Military History Channel™, Crime & Investigation Network™, A&E HD™, AETN International, and AETN Consumer Products. Over 6000 DVDs are available for purchase from their stores: ShopAETV.com and ShopHistoryChannel.com.

Contact:
Roy Asfar, Vice President/Marketing
Veterans Advantage
203 422-2526 extension 21

Corry Devin, Online Marketing
A&E Television Networks
203 353-7214